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Designing Impactful Experiences

Professional Profile

Experienced Communication Designer and Strategist with over 18 years of expertise spanning corporate and nonprofit sectors, based in Delhi NCR. My career is defined by a dynamic blend of creativity and strategy, excelling in branding and identity development, event and campaign design and management, and enhancing brand visibility through compelling storytelling. As a skilled communication strategist, I specialize in advertising, corporate communication, and marketing, with a particular focus on crafting user-centric designs and impactful content.

With an MBA in Design Management from INIFD, focusing on Fashion Retailing and Visual Merchandising, I bring a unique perspective that combines creative artistry with strategic business acumen. Alongside my work as a designer and graphic artist, I am a professional social worker with a Master’s in Social Work, committed to advancing gender equity and rights advocacy. My expertise extends to crafting innovative campaigns and content that amplify voices, inspire change, and drive meaningful impact. I thrive on building bridges between creativity and purpose, ensuring every project delivers both aesthetic excellence and social relevance.

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Areas of Expertise & Creative Focus

With a strong foundation in User-Centered Design, Branding & Identity, and UX/UI Design, I specialize in creating impactful experiences that resonate with audiences. My work spans Event Design & Management, Strategic Communications, and Social Impact projects, where I combine creativity with purpose-driven strategies. Experienced in Graphic Design, Marketing, and Advertising, I excel at developing cohesive visual narratives and managing social media to amplify brand presence. From concept to Production & Packaging, my approach is both detail-oriented and strategic, ensuring each project aligns seamlessly with broader business goals.

Projects 2

Services

Communication Designer

2009 onwards

Social Development Professional

2010 onwards

Interior Designer

2006-2011

Freelance
2011 onwards

Branding and Identity

  1. Kite Manja

  2. EduMarket

  3. Fireflies Dream

  4. ShOm

  5. Hum

  6. Samya Dev

  7. Oya’s Umami

  8. Furrypals: Fetch

Events and Collaterals

  1. HDFC

Publication Design

  1. Positive Fatherhood (both in English and Hindi): A ready manual for facilitators, IGSSS

  2. VIBGYOR High: A school quality audit report, Prashant Kakkar

Corporate pitch presentation and Collaterals 

  1. JoshTalks

  2. Octagos

UX/UI

  1. EduMarket

  2. Ahad 

  3. Furrypals: Fetch

Socia Media Campaign design and Management

1. Kite Manja

2. Ahad

Retail Research

  1. ‘Organized Retailing in India- A Comparative Study between Two Brands of Brands and Retail Formats’, A Study Based on secondary Research

  2. ‘Advertizing Strategy of Brands- A Comparison Between Two Retail Formats and Retail Formats’, A Complete Research Project Based On Survey

Let's Get
Social

  • LinkedIn
  • Behance
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