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Reflections


When an Entire Sky Falls Silent: Understanding Assam’s Collective Grief for Zubeen Da
Assam stands at a fragile crossroads of grief and silence. Losing Zubeen Da has bound millions in mourning yet left us aching and bare. He dreamt of an Assam united beyond caste, creed, colour, or faith, where love outshines division. If we meet one another with empathy and hold hands through the darkness, Assam will rise again, not in spite of this pain, but because of it.
Shashwata Nova
Oct 29, 20255 min read


Lost in the Noise. Time to Go Back to Basics
What is Women's Day, really? Why on 8th March? Why not some other date? Every year, we hear the same recycled debates—“Every day is...
Shashwata Nova
Mar 8, 20253 min read


Lighting the Fire of Change: The Unburned Witches
There’s a peculiar irony in how patriarchy reacts when you show it a mirror. Instead of reflecting, it recoils—and then it attacks....
Shashwata Nova
Dec 17, 20245 min read


Visual Storytelling in Governance: The Art and Science of Engagement
Governance impacts millions of lives, yet its communication often struggles to connect. Policy reports brim with data, while public...
Shashwata Nova
Oct 10, 20243 min read


"The Aggressive Ally": When Machismo Masquerades as Support in the Workplace
We’ve all met him—the self-proclaimed office enforcer who believes his sheer force of personality is the moral backbone of the team. He’s...
Shashwata Nova
Sep 18, 20244 min read


Misogyny and Control Over Narratives in Indian Workplaces
“I will not tell you. It will mess up your judgement.” This was the dismissive reply a woman received from a male colleague when she...
Shashwata Nova
Sep 9, 20244 min read


Design: The Science of Influence
When most people hear the word “design,” they imagine it as art—a burst of creativity splashed onto a canvas, a screen, or a product. But...
Shashwata Nova
Jul 15, 20243 min read


Best Practices for Designing Public Awareness Campaigns: Speaking to the Heart of a Community
It’s a regular Tuesday morning in a small village in Bihar. Geeta, a farmer’s wife, receives a text message in Hindi about water...
Shashwata Nova
Feb 12, 20244 min read


Design: More Than Just a Pretty Face
In the realm of communication, there exists a persistent misunderstanding: the belief that content is king, and design is just its...
Shashwata Nova
Dec 7, 20233 min read


Rethinking Basics: Gender Equity in the Workplace
Here’s a fun fact: We spend nearly one-third of our lives at work . That’s a staggering amount of time to share ideas, solve problems,...
Shashwata Nova
Aug 30, 20233 min read


Building Competency Through Design: How Good Design Can Train a Better Government
Imagine this: Ramesh, a government officer in a district office in Madhya Pradesh, is tasked with implementing a new digital land records...
Shashwata Nova
Mar 12, 20234 min read
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