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Reflections


Design: The Science of Influence
When most people hear the word “design,” they imagine it as art—a burst of creativity splashed onto a canvas, a screen, or a product. But...
Shashwata Nova
Jul 15, 20243 min read


Best Practices for Designing Public Awareness Campaigns: Speaking to the Heart of a Community
It’s a regular Tuesday morning in a small village in Bihar. Geeta, a farmer’s wife, receives a text message in Hindi about water...
Shashwata Nova
Feb 12, 20244 min read


Design: More Than Just a Pretty Face
In the realm of communication, there exists a persistent misunderstanding: the belief that content is king, and design is just its...
Shashwata Nova
Dec 7, 20233 min read


Rethinking Basics: Gender Equity in the Workplace
Here’s a fun fact: We spend nearly one-third of our lives at work . That’s a staggering amount of time to share ideas, solve problems,...
Shashwata Nova
Aug 30, 20233 min read


Building Competency Through Design: How Good Design Can Train a Better Government
Imagine this: Ramesh, a government officer in a district office in Madhya Pradesh, is tasked with implementing a new digital land records...
Shashwata Nova
Mar 12, 20234 min read
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